Get your copy of the top franchise book

Get all the answers to exploring franchise ownership in my book FRANCHISE VISION: Transform Your Future Through Franchise Ownership.

Franchise Vision is a motivational and practical guide to understanding the path to franchise ownership, with real world examples and step-by-step explanations to help candidates for franchise ownership make decisions and navigate their journey with confidence. If you have ever wondered about how franchising works and how to investigate becoming a franchise owner, this book is for you.

Buy now or get your free copy with a no-obligation introductory consultation.


In addition to my own book above, below is a list of recommended books I have personally read and found immensely helpful in my entrepreneurial journey. Some of the books offer specific information on franchising, while others offer more generalized advice in regard to entrepreneurship, starting a business or the more intangible requirements of success.

As you start your journey toward business ownership, consider your educational and inspirational resources carefully. I always prefer to emulate successful people, as they invariably have overcome obstacles (people that aren’t entrepreneurs might call these failures) and I learn a great deal from their experiences. Please enjoy some of my favorite reads, I hope you find them helpful.

rich dad poor dad book cover

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!


This classic book shares the experience of Kiyosaki as a young boy and his learnings from his “two dads”. It paints the stark difference between working for money and having your money work for you, and the impact it can have on your success in career and business.

Purple cow book cover

Purple Cow: Transform Your Business by Being Remarkable


This book by Seth Godin is a modern business classic. It’s an easy read and clarifies how to stand out in a crowded, noisy marketplace. This book definitely provides some “a ha” moments in thinking about business success.

Educated Franchisee book cover

The Educated Franchisee: Find the Right Franchise for You


This book is by my colleague Rick Bisio, and is one of the best books on how to approach becoming a franchisee. It’s a deeper dive into the franchising process and has more history than my book, but is written objectively and is a valuable resource that I share with my candidates.

e-myth book cover

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It


Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Traction book cover

Traction: Get a Grip on Your Business


All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

These are linked to Amazon for your convenience. As an Amazon Associate, I may earn from qualifying purchases.

Franchoice logo
Entrepreneur Leadership Network
Enterprise University presenter badge
IFA logo
Franchise Vision | Visualize Your Future

follow us

on social media