We hear it all the time: work hard, chip away a little at a time, take the first step. But when the rubber meets the road, do people actually do this? Lately, it seems like procrastination has become a more and more relevant issue. Is it that we are stretched too...
Here’s a common myth: There is one “right” franchise for aspiring franchise owners. As a franchise consultant who has been in the game for more than eight years, one of the most important things I’ve learned about matching the...
When it comes to franchise ownership, a common misconception is that potential franchisees are “buying themselves a job.” After all, don’t you just need the startup capital and a list of brands to choose from? Not quite. Of course you need to be able...
As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
Whenever I speak with a new candidate, I frequently find myself answering a few repeat questions. Primarily, these questions are centered around a myth or misconception that has given them pause in considering franchise ownership. Asking an abundance of questions is a...
So it happened. You blinked and you’re in the second half of your career. Suddenly, there are fewer rungs on the ladder ahead of you and achieving those milestones is no longer about merit or job performance, but a variety of uncontrollable variables:...
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