FRANCHISE GUIDES

Franchise Guides: How to Choose, Research and Fund a Franchise

Short answer: These free guides cover each step of buying a franchise: choosing a business model, understanding territories and fees, validating with current franchisees, preparing for Discovery Day and financing your investment. They are written by David Busker, a former CEO, CFO and CPA who has worked with 1,000+ franchise candidates.
1

Start here

New to franchising? Begin with the big picture.

The franchise process, step by step

The 12 steps from first conversation to signing, and what happens at each one.

See the process →

Free e-book: Franchising: How to Start

A short guide to deciding whether franchise ownership fits your goals.

Get the free e-book →

Franchise FAQ

Quick answers to the questions candidates ask most.

See the FAQ →

2

Choosing a franchise

Understand the models, territories and costs before you compare brands.

Franchise business models explained

Brick-and-mortar vs service-based, owner-operator vs semi-active, and how to choose.

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Franchise territories explained

How protected territories work, what FDD Item 12 covers and what you can negotiate.

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Franchise fees explained

Initial fees, royalties and brand funds: what you pay and what you get.

Read the guide →

3

Due diligence

Confirm what the franchisor tells you before you commit.

Validation calls and Discovery Day

The questions to ask franchisees, red flags, and how to prepare for Discovery Day.

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4

Funding

Work out how you will pay for your franchise.

How to finance a franchise

Nine funding options compared, including SBA loans, 401(k) rollovers (ROBS) and HELOCs.

Read the guide →

5

Further reading

Go deeper with books and columns.

The best books on franchising

The books a franchise consultant recommends to candidates.

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Articles

Columns on franchising and business ownership, including pieces from Entrepreneur.com.

Browse articles →

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Working with a franchise consultant

Free, one-on-one help wherever you live.

Franchise consultant in St. Louis

How David Busker works with candidates in St. Louis and across Missouri.

Learn more →

Areas we serve

Cities where David works with candidates most often, from Dallas to Denver, and nationwide.

See the cities →

Talk it through with David

A free 30-minute intro call to see whether franchising fits your goals. There is no cost and no obligation.

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