Here’s a common myth: There is one “right” franchise for aspiring franchise owners. As a franchise consultant who has been in the game for more than eight years, one of the most important things I’ve learned about matching the...
As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
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