Articles
Your Personal Brand Is Your Job Security — Here’s 3 Ways to Build It
Whether you’re a corporate professional or have entrepreneurial goals, building your personal brand is important. Why? It’s your security blanket and your body armor when the time comes to make a change. Let’s be clear: A personal brand isn’t about vanity and it isn’t...
If You Want to Be an Entrepreneur, You Need to Accept This Harsh Truth
Let’s get this out of the way from the start: If you’re looking for the path of least resistance, entrepreneurship is not the right fit for you. There’s no way around it — as an entrepreneur, you are going to face stressful situations. However, stress is not a fixed...
The Procrastination Problem in Business No One Talks About
We hear it all the time: work hard, chip away a little at a time, take the first step. But when the rubber meets the road, do people actually do this? Lately, it seems like procrastination has become a more and more relevant issue. Is it that we are stretched too...
Want to Own a Franchise? This 3-Tier Approach Can Help You Choose Wisely.
Here's a common myth: There is one "right" franchise for aspiring franchise owners. As a franchise consultant who has been in the game for more than eight years, one of the most important things I've learned about matching the "right" candidate with the "right"...
Thinking of Buying a Franchise? You’re Not Just Investing — You’re Also Being Evaluated.
When it comes to franchise ownership, a common misconception is that potential franchisees are "buying themselves a job." After all, don't you just need the startup capital and a list of brands to choose from? Not quite. Of course you need to be able to finance your...
Think You’re Too Young to Own a Franchise? Think Again.
As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
Don’t Let These 5 Myths Keep You From Franchise Ownership
Whenever I speak with a new candidate, I frequently find myself answering a few repeat questions. Primarily, these questions are centered around a myth or misconception that has given them pause in considering franchise ownership. Asking an abundance of questions is a...
5 Signs You’re an Entrepreneur at Heart — Even if You Work a Corporate Job
So it happened. You blinked and you're in the second half of your career. Suddenly, there are fewer rungs on the ladder ahead of you and achieving those milestones is no longer about merit or job performance, but a variety of uncontrollable variables: bureaucracy,...
Want to Be an Entrepreneur? Start With These 4 Simple Steps.
As we head into February 2025, it may come as no surprise that many who set out with ambitious resolutions have already fallen short. In fact, according to a recent USA Today article, "Quitters Day" (January 10) which is less than two weeks from the start of the year...
Franchise Models Explained — How to Choose the Right One for Your Goals
If you're new to franchising, the abundance of information can seem overwhelming. How do you know where to start? You may have a generalized understanding of franchising, but part of performing due diligence means moving beyond the general and getting into the nitty...
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