As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
Whenever I speak with a new candidate, I frequently find myself answering a few repeat questions. Primarily, these questions are centered around a myth or misconception that has given them pause in considering franchise ownership. Asking an abundance of questions is a...
If you’re new to franchising, the abundance of information can seem overwhelming. How do you know where to start? You may have a generalized understanding of franchising, but part of performing due diligence means moving beyond the general and getting into the...
When you hear the term “franchising,” very few people picture a glamorous lifestyle. Fast food? Cleaning services? Home care? No, thank you. Often there’s apprehension or hesitancy associated with that all-powerful “ick” factor. Long...
About eight years ago, I finally decided enough was enough — enough red tape, enough bureaucracy, enough of not feeling like my efforts aligned with my professional success. As much as I was ready for a change and knew what I’d be walking away from, I...
We all know that in every industry, there are good, strong, well-managed companies, and then there are some … not so good companies. This is also true in the world of franchising. The challenge can be knowing what to keep an eye out for — especially if you are...
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