As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
So it happened. You blinked and you’re in the second half of your career. Suddenly, there are fewer rungs on the ladder ahead of you and achieving those milestones is no longer about merit or job performance, but a variety of uncontrollable variables:...
As we head into February 2025, it may come as no surprise that many who set out with ambitious resolutions have already fallen short. In fact, according to a recent USA Today article, “Quitters Day” (January 10) which is less than two weeks from the start...
About eight years ago, I finally decided enough was enough — enough red tape, enough bureaucracy, enough of not feeling like my efforts aligned with my professional success. As much as I was ready for a change and knew what I’d be walking away from, I...
We all know that in every industry, there are good, strong, well-managed companies, and then there are some … not so good companies. This is also true in the world of franchising. The challenge can be knowing what to keep an eye out for — especially if you are...
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