We hear it all the time: work hard, chip away a little at a time, take the first step. But when the rubber meets the road, do people actually do this? Lately, it seems like procrastination has become a more and more relevant issue. Is it that we are stretched too...
Here’s a common myth: There is one “right” franchise for aspiring franchise owners. As a franchise consultant who has been in the game for more than eight years, one of the most important things I’ve learned about matching the...
When it comes to franchise ownership, a common misconception is that potential franchisees are “buying themselves a job.” After all, don’t you just need the startup capital and a list of brands to choose from? Not quite. Of course you need to be able...
As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
Whenever I speak with a new candidate, I frequently find myself answering a few repeat questions. Primarily, these questions are centered around a myth or misconception that has given them pause in considering franchise ownership. Asking an abundance of questions is a...
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