Forget Work-Life Balance: Shoot for Quality of Life Instead

For decades, experts have said that the secret to solving life’s problems lies in balancing the demands of work and home. But is this true? Leveraging apps designed to improve productivity, setting boundaries to leave the office on time and turning off electronic notifications may help you juggle your responsibilities. However, they don’t solve the underlying problem — having too much to do in too little time.

A 2019 survey by Doodle, a scheduling technology provider, asked U.S. executives at Fortune 500 companies about their work. Seventy-five percent said they were under extreme pressure to work outside business hours and 99% admitted they join meetings during their time off.

During my years as a franchise consultant with FranChoice, I’ve met with hundreds of corporate employees searching for a better lifestyle. Most are tired of missing out on life’s special moments — vacations, a best friend’s wedding or a child’s first step. Others have an entrepreneurial spirit that can’t be satisfied within a rigid organizational structure. Either way, the majority want control of their lives.

Creating a Vision for Life Beyond the Corporate Ladder

The happiest people I know don’t try to balance the impossible; they focus on creating the life they want. Their lifestyle goals run the gamut from personal fulfillment to financial independence to working fewer hours.

Business ownership is an excellent way to leverage your corporate experience, learn new skills and achieve the lifestyle you want. When you own the business, you control your time, when you work and what you earn.

Below are the top four lifestyle benefits I’ve heard business owners mention after they’ve bought a franchise.

A Better Quality of Life

When you own the business, you don’t need permission to go to little league games, spend time on the golf course or do the things that are important to you.

A Shorter Workweek is an Achievable Goal

Franchise brands with solid business processes allow you to manage from a distance because your staff know their jobs and can work without supervision.

Do the Work You Like and Hire Others to do Everything Else

Recruiting people to do the things you don’t care for allows you to focus your energy on aspects of the business you like best or that maximize revenue.

Earn The Returns You Deserve

As a business owner, you can see a direct relationship between profits and the time, ideas and effort you invest.

Could business ownership be the right next step for you?


David Busker is the Founder of FranchiseVision and a senior franchise consultant with FranChoice, the premier national network of franchise consultants. David helps candidates exploring franchise ownership to set their criteria and matches them with the perfect franchise, then supports and guides them through due diligence and franchise signing. You can learn more about David at FranchiseVision.




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