Franchise agreements can feel intimidating. They’re long legal documents full of technical jargon that can make your head spin. On top of that, the language can seem stilted to protect the franchisor while leaving you out in the cold. But in practice, these agreements...
You’ve performed your initial research, carefully vetted brands, narrowed your options, met with franchise development representatives, completed due diligence and you’ve come to the final stage in the process: Confirmation Day (sometimes called Discovery Day,...
Let’s get this out of the way from the start: If you’re looking for the path of least resistance, entrepreneurship is not the right fit for you. There’s no way around it — as an entrepreneur, you are going to face stressful situations. However, stress is not a fixed...
As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
Whenever I speak with a new candidate, I frequently find myself answering a few repeat questions. Primarily, these questions are centered around a myth or misconception that has given them pause in considering franchise ownership. Asking an abundance of questions is a...
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