Let’s get this out of the way from the start: If you’re looking for the path of least resistance, entrepreneurship is not the right fit for you. There’s no way around it — as an entrepreneur, you are going to face stressful situations. However, stress is not a fixed...
Here’s a common myth: There is one “right” franchise for aspiring franchise owners. As a franchise consultant who has been in the game for more than eight years, one of the most important things I’ve learned about matching the...
When it comes to franchise ownership, a common misconception is that potential franchisees are “buying themselves a job.” After all, don’t you just need the startup capital and a list of brands to choose from? Not quite. Of course you need to be able...
As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
If you’re new to franchising, the abundance of information can seem overwhelming. How do you know where to start? You may have a generalized understanding of franchising, but part of performing due diligence means moving beyond the general and getting into the...
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