As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are their demographics? How can I put my products or services in the way...
Whenever I speak with a new candidate, I frequently find myself answering a few repeat questions. Primarily, these questions are centered around a myth or misconception that has given them pause in considering franchise ownership. Asking an abundance of questions is a...
As we head into February 2025, it may come as no surprise that many who set out with ambitious resolutions have already fallen short. In fact, according to a recent USA Today article, “Quitters Day” (January 10) which is less than two weeks from the start...
If you’re new to franchising, the abundance of information can seem overwhelming. How do you know where to start? You may have a generalized understanding of franchising, but part of performing due diligence means moving beyond the general and getting into the...
When you hear the term “franchising,” very few people picture a glamorous lifestyle. Fast food? Cleaning services? Home care? No, thank you. Often there’s apprehension or hesitancy associated with that all-powerful “ick” factor. Long...
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